Hulu vs. Amazon Prime Video Statistics – Which is Better? (2025)

Introduction

Hulu vs. Amazon Prime Video Statistics: In recent years, Hulu and Amazon Prime Video have emerged as two popular OTT streaming platforms that offer a diverse range of TV shows, movies, and original content, catering to slightly different audiences.

Hulu is an American subscription streaming media service owned by Disney Streaming. It served as an aggregation of recent episodes of television series from the respective television broadcasts by its owners. They offer a vast library of films, original series, and additional benefits tied to Amazon Prime membership.

This article presents several statistical analyses and comparisons between the two streaming devices from different perspectives, which will help you understand the market more effectively and, hopefully, enable you to make a more informed decision.

Editor’s Choice

(Source: yaguara.com)

• The above graphical representation shows that in 2024, Amazon Prime holds the largest market share, at 22%, followed by Hulu with a 10% share.
• According to Wikipedia, the total number of users available on Hulu as of May 7, 2024, was approximately 54.7 million.
• Similarly, in February 2025, Amazon Prime Video had around 200 million users.
• According to evoca.TV reports indicate that in the first quarter of 2025, Hulu’s total revenue was approximately USD 3.2 billion.
• Yaguara.co reports that in the same duration, Amazon Prime’s total revenue is estimated to reach around USD 11.5 billion.
• According to Streaming Media reports, around 39% of Hulu users in the U.S. watch it daily. In contrast, most Amazon Prime Video users watch it once a week, which is the most common habit, accounting for 24% of users overall.
• As of May 2025, the total number of visits to Hulu.com was approximately 158.7 million, followed by PrimeVideo.com with 239.5 million visits.
• At the same time, the social network traffic accounted for by the Websites of Hulu and Amazon Prime Video remained the highest on YouTube, holding shares of 73.31% and 73.09%, respectively.

Hulu vs. Amazon Prime Video Statistics by Market Analysis

• According to evoca.TV reports indicate that in the first quarter of 2025, Hulu’s total revenue was approximately USD 3.2 billion.

(Reference: evoca.com)

• Based on the above graph, in 2024 and 2023, Hulu’s revenue was around USD 12 billion and USD 11.2 billion, respectively.
• On average, Hulu made USD 12.29 every month from each subscriber using its streaming (SVOD) service.
• For Hulu + Live TV, the company earned an average of USD 93.61 per user per month.
• On the other hand, average monthly revenue per user of Hulu’s Live TV was around USD 93.61.
• In the United States, Hulu’s SVOD market in 2025 will account for a share of 11%.
• Yaguara.co reports that in the Q1 of 2025, Amazon Prime’s total revenue is estimated to reach around USD 11.5 billion.

(Source: yaguara.co)

• As of 2024, total revenue accounted for by Amazon Prime has reached around USD 44.374 billion.
• Meanwhile, the Prime Day sales totalled around USD 14.2 billion, with a change of 10.1%
• The market of Amazon Prime Video holds the top position in streaming videos with a share of 22%

Hulu vs. Amazon Prime Video User and Subscriber Statistics

(Reference: evoca.tv)

• The graph above shows that as of Q1 of 2025, Hulu had 53.6 million paying subscribers in the U.S., gaining 1.6 million new users.
• As per evoca.TV reports, Hulu’s SVOD-only subscribers were around 45.1 million, and Live TV + SVOD subscribers were 4.6 million.
• According to Yaguara.co, by the end of 2025, the total number of Amazon Prime subscribers is estimated to reach above 220 million, up from 200 million in 2024 (33.33%).

(Source: yaguara.co)

• As of 2024, the total number of Amazon Prime users in the U.S. is 180.1 million, up by 3% from 174.9 million Prime members in 2023.
• It is estimated that by 2025, the number of users will reach approximately 185 million.

Amazon Prime Video User Statistics by Country

(Reference: backlinko.com)

• In 2024, the United States accounted for 163.6 million Amazon Prime Video viewers.
• Furthermore, other Amazon Prime Video viewers in different countries follow India (65.9 million), Germany (32.3 million), the United Kingdom (26.9 million), Japan (16.2 million), Canada (14.6 million), France (13.6 million), and Australia (4.9 million).

Subscription OTT Ad-Supported Viewer Penetration Statistics by Provider

(Reference: eMarketer.com)

• The above graph further states that in the United States, Amazon Prime Video’s total viewer share accounted for 80% in 2024.
• In contrast, Hulu’s viewer penetration rate stood at 68.1%.
• Furthermore, the viewer penetration rates of other OTT platforms in 2024 are as follows: Peacock (77.7%), Paramount+ (73.2%), Disney+ (25%), Max (20.8%), and Netflix (7.5%).

Usage Frequency of Hulu vs. Amazon Prime Video Statistics by Age Group

• According to Streaming Media reports, around 39% of Hulu users in the U.S. watch it daily.
• Out of those, about 22% watch more than once a day, while 17% tune in once a day.
• People aged 18–34 and 35–54 watch Hulu several times a day, at a rate of around 23% to 24%.
• For those aged 55 and older, about 21% watch more than once a day, and 17% watch once a day.
• The rest, around 61%, use Hulu less frequently, such as a few times a week or just once a week.
• Most Amazon Prime Video users watch it once a week, which is the most common habit, accounting for 24% of users overall.
• Among people aged 45 to 54, around 26% watch weekly, while about 25% of those aged 55 and older do the same.
• Only 7% of people aged 18 to 24 use Prime Video several times a day.
• However, 26% of users in the 18 to 24 age group watch it two to three times a week, which is more often than just once a week.

Hulu vs. Amazon Prime Video Plans and Pricing Statistics

Website Traffic Statistics of Hulu vs. Amazon Prime Video

(Source: similarweb.com)

• As of May 2025, the total number of visits to Hulu.com was approximately 158.7 million, a 2.96% increase from April 2024.
• Besides, the website’s bounce rate was 35.75% during the same period.
• Meanwhile, the average number of pages per visit was 4.11, and the average visit duration was 00:10:21.
• The website’s global ranking is #275.
• In the United States, it ranked #64 overall, and within its category, it ranked #4.

  (Source: similarweb.com)

• The above graph indicates that, within the same duration, PrimeVideo.com accounted for 239.5 million visits, a 0.31% decrease from April.
• Similarly, the website’s bounce rate was 42.79%.
• Meanwhile, the average number of pages per visit was 2.90, and the average visit duration was 00:02:27.
• The global ranking of the website was #176, whereas India’s website ranked #144, and the category ranked #6

By Country

(Reference: similarweb.com)

• The above graph shows that the United States captured the highest website traffic, as captured by Amazon Prime Video, with 98.87% (+3.34%).
• Moreover, Puerto Rico accounted for 0.12% (+10.28%), and Canada accounted for 0.09% (-10.06%).
• The website traffic of the next two countries in the same period is as follows: the United Kingdom: 0.08% (+7.16%) and India: 0.06% (+2.08%)
• Moreover, the traffic share of other countries on Hulu.com secured 0.77%.

(Reference: similarweb.com)

• The United States of America accounted for the highest Amazon Prime Video website share of 14.01% in May 2025, up by 4.96% from the previous month.
• The following are the top five countries by website traffic share: Brazil: 12.58% (+1.12%), Canada: 10.13% (-3.55%), Italy: 8.21% (-2.91%), and France: 8.21% (+6.51%)
• The rest of the countries captured a share of 46.86% of primevideo.com web traffic.

By User Demographics

(Reference: similarweb.com)

• As of May 2025, the total number of Hulu’s website users aged 25 to 34 years accounted for the highest share, at 32.21%, followed by those aged 35 to 44 years at 19.73%.
• Furthermore, the age distribution of other users is as follows: 18-24 years (16.95%), 45-54 years (15.23%), 55-64 years (10.12%), and 65 years and older (5.75%).
• Based on gender, approximately 54.11% of Hulu users were female, and 45.89% were male.

(Reference: similarweb.com)

• The above graph shows that the highest share of Amazon Prime Video website users was captured by those aged 25 to 34 years, at 30.87%.
• The age distribution of other users is as follows: 18-24 years (21.43%), 35-44 years (20.77%), 45-54 years (13.36%), 55-64 years (8.42%), and 65 years and older (5.15%).
• Male and female users share secured at 56.61% and 43.39%, respectively.

By Marketing Channels Distribution

• According to Similarweb reports, in May 2025, the top traffic sources for Hulu.com and PrimeVideo.com were direct searches, with 80.54% and 65.14%, respectively.

Furthermore, other traffic sources of both platforms’ websites are mentioned in the table below:

By Social Media

• At the same time, the social network traffic accounted for by the Websites of Hulu and Amazon Prime Video remained the highest on YouTube, holding shares of 73.31% and 73.09%, respectively.

Other platforms’ traffic is stated as:

Total On-Platform Demand Share Statistics

(Reference: yimg.com)

• As of Q4 2024, in the United States, Amazon Prime Video’s on-platform demand share was 16.7%, placing it in second position among global streaming platforms.
• Moreover, movie demand accounts for 10.7%, while series demand accounts for 6.0%.
• Hulu secured the third position with a demand share of 15.2%, in the same duration.
• Hulu’s series demand holds a share of 10.3%, followed by a movie demand share of 4.9%

Movie Catalogue Size of SVOD Platforms Statistics by Hulu vs. Amazon Prime Video

(Reference: yahoo.com)

• The above graph indicates that the total share of Amazon Prime Video’s SVOD movie catalogue accounted for 25.3% and 37.3% in Q1 and Q4 of 2024, respectively.
• The movie catalogue growth rate has reached 71.7%
• In contrast, Hulu’s movie catalogue shares accounted for 10.4% in Q1 and 8.2% in Q4 of 2024.
• The market’s growth rate decreased by 8.6%.

Conclusion

After completing the article “Hulu vs. Amazon Prime Video Statistics – Which is Better?”, it is notable that Hulu delivers the most consistent engagement and flexibility, particularly for news, sports, and live events. However, for a broad library of films and Amazon-exclusive series, and if you don’t mind watching a few times a week, Prime Video gives you great value, especially bundled with Prime.

Go through the overall analysis, and you will gain a clear understanding of Hulu and Amazon Prime Video, making the report beneficial for choosing the better streaming platform. Ultimately, the decision depends on the availability of on-demand movies and the convenience they offer as part of your Prime membership.